THE STRONGHER GENERATION

Why the future of sport is female, powerful, and unfiltered

A new generation of women has risen.
Not quiet. Not small. Not cautious.

A generation that dares to move weight,
dare to take up space,
dare to show muscles
and puts performance above perfection.

These women don’t train to get smaller —
but to get stronger.

Welcome to the StrongHer Generation.

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Being strong is no longer an exception — it is the new standard

For decades, sport was defined by male achievements,
male standards, male goals.
But those times are changing — forever.

• Women are achieving record PRs

• Powerlifting is getting female podiums

• HYROX and cross-events have massive female participation

• Strength training is the new norm

• Being strong has become a lifestyle

The gym floor is no longer a “men’s bunker.”
It’s a place where women build, grow, and dominate —
on their own terms.

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StrongHer isn’t about appearance — it’s about identity

For the StrongHer generation, it’s not about:

❌ losing weight for summer
❌ fitting filters
❌ becoming smaller, thinner, quieter

It’s about:

✔ Growth
✔ Confidence
✔ Independence
✔ Discipline
✔ Mental freedom

They train:

➡ To be stronger in life
➡ To push boundaries
➡ To balance mind and body
➡ To redefine themselves

Strength has become an identity — not a byproduct.

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Female strength is not a trend — it’s an evolution

Social media has revealed what was invisible for a long time:
women can lift heavy, run far, push hard,
and that doesn’t look ‘less feminine.’

It redefines what femininity means.

Strong.
Caring.
Disciplined.
Ambitious.
Vulnerable and indestructible.

That image never goes back in a box.

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Why clothing plays a role in that

Performancewear is more than fashion — it's a tool.

A legging that doesn't show through says:
"You can focus."

A compression band that supports says:
"I move with you."

An outfit that makes you feel good says:
"You belong here."

Confidence is not superficial —
confidence is performance.

Clothing influences how you move,
how you stand,
how you enter,
how you look at someone…
and especially how you see yourself.

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StrongHer is also support — not just style

Strength is not just about the body you build,
but also about supporting others who are fighting their own battles.

That’s why we donate with the StrongHer line from Next Extreme
25% of the proceeds go directly to Pink Ribbon,
to support research and projects around breast cancer,
a disease that affects every woman — directly or through someone she loves.

For us, it’s not just a collection.
It is a tribute to:

• women who fight,

• women who are recovering,

• women who have lost someone,

• and women who never give up.

StrongHer is not just about who you are in the gym —
but also who you are when life tests you.

This is strength for yourself,
and strength for each other.

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The StrongHer Generation has only just begun

We are at the beginning of a time in which:

➡ Women are not minimized — but maximized
➡ Being strong is not an exception — but a lifestyle
➡ Doubt is not a brake — but fuel
➡ Performance is not seen as male or female — but human

StrongHer is not a target group.
StrongHer is a movement.

And we are proud to contribute to it,
to help build,
and give the stage it deserves.

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✨ Join the movement

📸 Share your StrongHer moment
🏷 Tag us @nextextremeperformance
💗 Shop StrongHer — support Pink Ribbon with every purchase
🤝 Become part of the StrongHer Generation