It started with a simple question:
Why doesn’t sportswear exist that’s truly built for the athlete?**
Not for the marketing,
not for the seasons,
not for the logo,
but for performance.
Like many good ideas, this idea also started small.
At the table.
With a school assignment.
And the frustration that sportswear either wears out too quickly, or is too expensive for what you get, or seems designed by people who have never seen a gym floor.
That’s how Next Extreme grew — not all at once, but in steps.
When you can’t find it yourself, you build it.
We bought, tested, compared, and wore clothing from big brands.
We worked out in it during strength training, HYROX-like workouts, and cardio.
And every time the same problems came back:
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Thinner material
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See-through
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Loss of compression
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Loose fit
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Luxury price, average performance
That moment when you think:
“Why can’t this be better?”
was the beginning of the answer for us.
Our first collection: one order, one chance
With a small budget and zero certainty —
we ordered the first small batch.
Not because we wanted to join the sports fashion
but because we wanted to see:
➡ Can it really be better?
➡ Can we create something that athletes say: this works?
We packed ourselves,
shipped orders from home,
received notifications during lectures,
and worked through the evening.
No investors.
No campaigns.
No boasting.
Every order was a victory.
Every returning customer a proof.
We didn’t become a brand through marketing — but through word of mouth
The turning point came unexpectedly.
Influencers started reaching out to us —
without us approaching them first.
They heard things like:
"Those leggings really fit better."
"They stay firm, even under strength."
"No see-through. Finally."
Athletes shared experiences with each other.
Posts, stories, recommendations, tags could not be bought —
they were earned.
That was our first real proof:
When quality is the conversation, you’re no longer advertising — you are results.
From small batches to a growing community
The brand grew,
but not our model:
No quick profit.
No cash-outs.
No budget left the product.
Everything was reinvested.
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New colors
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Better materials
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More sizes
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Larger selection
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Tighter fit
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Tear-resistant compression
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New technologies
Not to look bigger,
but to get better.
What once was a school project became a standard
Today Next Extreme stands for:
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NEXT — the next step in performancewear
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EXTREME — extreme quality without compromise
We’re still on the way.
Still learning.
Still reinvesting every euro into the product.
But the difference is there:
➡ Athletes see it
➡ Influencers feel it
➡ The community carries it
And the best part? We’re not where we want to be yet.
This story has no “final chapter.”
This is chapter two — maybe three.
We keep building:
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New technology
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New collections
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New sports
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An ecosystem around performance
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A movement bigger than clothing
From school project → to brand → to community → to movement.
This is just the beginning.
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Wij zijn niet gebouwd om er goed uit te zien op een reclamebord. Wij zijn gebouwd om goed te presteren in het echt. De sportkledingindustrie is de afgelopen tien jaar veranderd —maar niet in het vo...
Wat is Extreme Compression Fit™? Extreme Compression Fit™ is de door Next Extreme ontwikkelde compressietechnologie die zorgt voor gerichte, anatomische ondersteuning tijdens intensieve kracht- en ...